Objective & Challenges
BlueLabel partnered with B.O.S.S. to overhaul their lead generation process centered around the B.O.S.S. Blueprint. Through in-depth interviews, advisor surveys, and a thorough analysis of the existing blueprint generation process, we identified key opportunities for automation and AI integration. Our objective was to develop the B.O.S.S. Blueprint Builder, a tool that seamlessly extracts data from financial reports and utilizes GenAI to produce customized blueprints for prospective clients. This innovation not only streamlines the workflow for advisors but also enhances client engagement and increases deal closure rates.