How is Blue Label Labs different from its competitors?

First, we live and breathe cutting-edge/bleeding-edge technology, so your app will similarly be cutting-edge/bleeding edge with a long “shelf-life”. Second, with a perfect mix of local, domestic and international talent you are guaranteed to get the optimal mix of a high-quality product and a fair price. Third, you will be assigned a dedicated Program Manager (PM) after we’ve established a contract who will be your single point-person for all of your needs and questions. This PM will stay with you for the duration of your relationship with Blue Label Labs and is your conduit to all of the resources we have to offer, thus streamlining your communication and preventing you from having to repeat your message to multiple resources or play air traffic control. Our PMs are the best in the business and we’d be happy to introduce you to a projected PM (and project team) once we’ve got an estimate on the table to discuss. Fourth, the size of Blue Label Labs team (now 64 people strong) means you don’t have to worry about the “single point of failure” issue that exists at smaller shops of just one or two developers, nor the burden paying for the high overhead cost associated with larger shops. Fifth, we have a stronger focus on design than most other shops. We split our design team into two specific functions—Product/User Experience and User Interface. It’s a rare unicorn designer that is good at both thinking through flow and product decisions, as well as branding, colors, logos and overall User Interface. To that end, each project team has both a UX Designer and UI Designer staffed to ensure top notch design. Sixth, with over 7 years of operation and over 250 apps completed, we have both the experience and extensive re-usable code base to ensure your app is built as efficiently and as inexpensively as possible. Seventh, our QA and Testing methodology is rigorous and as important to us as the actual development—meaning your app will be as bug free as is possible. We have a dedicated QA Engineer staffed on every project. This engineer is not the original author of the code ensuring the highest quality results from the QA process. Please see the below sections for more details.

How does Blue Label Labs work with clients?

Blue Label Labs Labs begins most projects with a Discovery, Planning & Design Phase (Phase One). First, we determine the proper technologies and development schedule. Second, the Design teams inherit the User Stories that were drafted during the sales process. User Stories are simple one-liners that outline the activities your users will need to be able to accomplish within the app. These User Stories then get grouped together into meaningful features and feature sets. The Design teams work with the client to finalize the User Stories. Third, our design team sets out creating greyscale wireframes to illustrate how a user will move through the app (i.e., the user experience, UX). Fourth, we transition to full color illustrations/designs that have the final look and feel of the app (i.e., the user interface, UI). Fifth, the app designs are then uploaded into a prototyping platform called Invision that allows our team to create tappable and swipeable “hotspots” so that you can show the app on your phone or via a mocked-up phone in a web browser. At the same time, we draft a Functional Specification document that details the technical hows and whys of the project for the development team. Once that work is complete, we them move on to the Development Phase (Phase Two). The Agile development/engineering team works hand-in-hand with the Program Manager and follows the wireframes and the Functional Specifications to build the app. Our first development goal is the First Deliverable milestone—we call this D1; this is a highly functional build of the app that contains a subset of features agreed upon by Blue Label Labs and the client. We then begin an iterative process of finalizing the remaining features. At the same time, a QA Team builds a full test plan for the app. The QA Team continually performs functional and regression testing on the app, reporting issues to the Project Manager. Learn more about our process here.

How long does it take to complete the average app?

Typically, for our average 4 to 5-month project, the Phase One: Discovery & Planning and Design lasts for approximately 4 to 6 weeks, with Phase Two: Development and Testing Phase occupying the remaining 3 to 4 months. At the end of the Phase Two, the final app is prepared for Deployment. Deployment involves moving any web services and server side components to a production environment and submitting the app to the relevant app store(s).

How much does the average app cost?

If we were in full-swing on a new project, a client can estimate a cost of between $10,000 and $30,000 per two-week sprint ($20,000 to $60,000 per month) for the effort—typically billed bi-weekly. If Blue Label Labs is handling everything from Discovery, Planning & Design through to Deployment in an app store, total app costs average about $120,000 for one “platform”–iOS, Android, Web, etc. That said, it very much depends on the complexity of the design and development required for each individual app, we’ve completed full apps at costs of between $50,000 (a bare-bones, simple MVP/prototype) and $2,000,000 (a full featured, enterprise apps). We provide free, no commitment estimates to clients. After the app is submitted to an app store(s) or pushed live on the web, the Blue Label Labs team monitors the app store and customer reviews and deals with any issues, questions, delays or approvals that arise. We have a great track record with app submissions and make sure that the app submitted is highly likely to be approved without issue. Post approval, a maintenance agreement can be put into place to cover and small issues, minor app edits (e.g., color, image or text changes) and any bugs that might linger. At the end of the project, we will transfer all source code and project files to you and you will remain the sole owner of all IP in the app. After that time, we provide our services at an hourly rate of $120/hour for ad-hoc updates or at an hourly rate of $100/hour for a mutually agreed upon set number of hours in a 6-month retainer. The monthly maintenance cost for the average app is $2,000/month: in other words, a retainer of 20 hours per month at $100 per hour equals $2,000/month and guarantees expedited service vs. ad-hoc requests.

What is the difference between a Native App, a Hybrid App and an HTML5 App?

Native App: A Native App is an app written for a specific platform like iOS or Android—in other words, the app is written in the coding language used for development on that specific platform (Objective-C or Swift for iOS and Java for Android). When you build a Native App, you get access to all the hardware features exposed by the native code APIs and SDKs. For example, Apple iOS Push Notifications are one example of a feature that cannot be supported by an HTML5 App. The graphics and user interface of a Native App are far superior to any Hybrid or HTML5 app. You would choose this option, if you want to use the user interface components from Apple’s proprietary user interface libraries (i.e., the usability is better); you want full device hardware access—cameras, microphone, and geo-location; you want peak performance with no lag; you want users to be able to access the app off-line (i.e., without Internet access); you want access to push notifications and in-app purchase; and you want your app to de discoverable in the app store. On the downside, your code is less portable across operating systems and it is often the most expensive development option. It is our recommendation that if you plan to start a true, revenue generating, app-based business, this is the only viable option. Hybrid App: A Hybrid App is a form of web app that is deployed to a native platform like an iPhone or Android phone inside a native shell. This shell is usually little more than a web browser view (to display the HTML5 content) and some other hooks to allow your web app to potentially access some more hardware features that are not available inside a typical mobile web browser—e.g., push notification and in-app purchases. It improves code portability because if you want to port your app to another platform, you only need a native shell on that other platform to run it, the HTML5 content of the app is directly portable. These shells can be hand written, but can also be generated automatically by tools in the marketplace like React Native, PhoneGap, Cordova or Xamarin. These tools allow a developer to push the app out to multiple platforms (e.g., iOS, Android, Windows Mobile) quickly by generating the shell and packages required to do so automatically. This sounds powerful, and it is, but clearly creators of these third-party platforms have a lot of configurations and hardware to support, and thus, the solutions do not always work the same across all devices, and in practice, testing and hacking of special cases will be required by the developer to get proper functionality. You would choose this option if you want a balance between cost and usability; you want access to some (but not all) of the phone’s native APIs/SDKs and hardware; you want to be able to quickly deploy across multiple device types; and you’re not worried about high-end graphics. On the downside, because these third-party hybrid platforms (e.g., React Native, PhoneGap and Xamarin) need to support so many device types there are always implementation and usability issues to workout. In addition, you will only have access to the features of a new operating system 6+ months AFTER it is released by Apple, Google or Microsoft. In this way, your app will never be able to cutting-edge technology. While we are fully capable of building Hybrid Apps, it is our recommendation that this option is only viable for simple, lo-fi apps that are heavy on text and images, but don’t need much in the way of functionality or user interface. An HTML5 Web App: An HTML5 app is essentially a website with JavaScript code written to allow the app to perform dynamically, as opposed to a static website that you need to refresh to see the changes. It works interactively to make it feel like an app, but it is actually running in a web browser. It is essentially a website, which will support multiple viewports or screen sizes so that it works well on mobile. Because it is running in a browser, it is confined to what is possible within a mobile web browser. You would choose this option if you want to support multiple platforms with the same app/codebase; you want to deploy it on the web; you want the widest possible support across multiple device operating systems and manufacturers; and you want to be able to update your source files on your server and have them immediately deployed to all devices (i.e., removing the need for the app approval process). On the downside, your app is not discoverable in the app stores; it will never look and feel like a true mobile app; and you will have limited access to some of the software and hardware functionality of the phone (e.g., push notifications and cameras). It is our recommendation, that this option is only viable for view-only content where users are not expected to interact in any meaningful way.

Has Blue Label Labs ever transitioned an app the firm has built to a client’s internal development team? What is the typical process and how long does it usually take? Is there a fee for this?

Quite often Blue Label Labs transitions an app to a client’s in-house development team. As part of our regular transition for any client, we transfer all functional specs, wireframes, UI design resources, screen flow maps, passwords/certificates/credentials and source code to the client. We also have extensive experience working in tandem with a client’s existing engineering team. For example, Blue Label Labs will build the front-end experience of an app on top of a client’s existing backend web service and databases. These transitions are the quickest, averaging only a few days, since the Blue Label Labs team and the client team have already been working hand-in-hand for months. If we are handing over a complete project with no prior engagement with the client’s development team, then the transition can take a little longer depending on the support needed. This can range from a few days to a couple weeks. The transition is typically free of charge unless engineering resources are needed to facilitate the transition or the Program Manager is required to spend more than a week on the transition and training. We’ve even helped companies to interview potential new technical team members—e.g., developers and CTOs.

How does Blue Label Labs provide training to a client’s development team so that they could make app enhancements and how much would that training cost?

Along with all the project documentation and support outlined in the answer to the question above, we are happy to provide hands-on training to in-house developers/team members as part of the transition. There is typically no extra charge for this if only a few hours are required. If ongoing training is necessary, for example an in-house developer is not familiar with app development and requires a crash course, then we can offer our services at our hourly rate of $120/hour for training. We’ve even aided our partners in their hiring of their own technical/development team if/when the time is right.

How many designers and developers does Blue Label Labs have on staff? How many work on each client project? Where is the team located? Can the client talk directly to whomever will work on the app?

The Blue Label Labs team is comprised of 64 individuals across its UX Design/Product, UI Design, Development, Program Management, Quality Assurance, Sales, Marketing and Leadership teams. We have 6 Designers, 10 Program Managers, 35 Developers, 3 App Marketers—the remainder of the team is comprised of the Sales, Marketing, Operations & Leadership Teams. Depending on the size of the project, a team of at least 7 Blue Label Labs staffers will work on your project: 1 Program Manager, 1 UX Designer, 1 UI Designer, 1 Technical Architect, 1 Front-End Developer, 1 Back-End Developer, and 1 Quality Assurance Engineer—in addition to the technical and strategic oversight provided by Blue Label Labs leadership. The majority of our Design and Program Manager teams is based in New York City, Seattle and San Francisco areas. The Developers and Quality Assurance Testers are also based in the aforementioned cities, in addition to India-based team members. The Development, Design and QA Teams are managed directly by the Program Manager. The Program Manager is your primary point of contact and the liaison across all other Blue Label Labs team members associated with your project. That said, clients are welcome to speak directly with any individual team member as is needed.

Are projects priced based on “time-and-material” (i.e., hourly) estimate or a “fixed-price” quote?

Projects are priced on a “time-and-material” basis. With 7 years and 250+ apps of experience to our credit, we are able to produce very accurate estimates. We do our best to stay within budget or provide you ample warning if we think we may exceed our initial estimate so we can coordinate how to move forward together with you. Prior client references can vouch for the accuracy of our estimates and can be provided to you upon request.

Is Blue Label Labs able to guarantee that our app will be published in an app store?

Unfortunately, no application can be guaranteed for app store approval. However, Blue Label Labs has successfully built and deployed over 250 apps for the Google Play and Apple iTunes stores. We have a solid understanding and insight into what these stores will typically approve or disapprove of. We will warn you well in advance if any particular aspect of you project poses an approval risk. We have had a handful of instances where an app store has rejected an app for publication; not due to technical issues, but due to legal/business/terms of use issues; however, we successfully appealed ALL of these rejections and these very same apps are now in the app store for download today. We led these appeals on behalf of our clients at no extra charge. If your app is rejected due to technical reasons, we will make all necessary corrections needed to get approval at no extra charge. We are happy to connect you with some of our clients who did face some app store pushback to tell you about the rejection and our successful appeal.

What is Blue Label Labs’ policy regarding correcting defects and publishing an update in the app store?

We provide our services at a blended hourly rate of $120/hour for ad-hoc updates or at blended hourly rate of $100/hour at a mutually agreed upon set number of hours over a 6-month retainer. For example, a retainer of 20 hours a month for $2,000/month guarantees expedited service vs. ad-hoc requests. Ad-hoc requests are handled on a first come, first serve basis across all of our clients and development is based on our team’s earliest availability. The monthly retainer of hours functions much like an extension of the warranty period; issues are addressed within 24-48 hours and development will start as soon as the scope of the issue is defined. For those clients wanting a guaranteed 24 to 48-hour turnaround time on maintenance issues, a 6-month retainer is suggested.

What level of Quality Assurance is included and provided by you in your proposal?

A Quality Assurance (QA) Engineer is assigned to every project and builds a custom test plan for every project during the Discovery, Planning & Design Phase. During the Development & Testing Phase the QA Engineer continually tests the app using functional and regression testing. We test on a wide array of physical devices as needed for a given project. If we are building a backend web service and databases as part of the project, we will also have a set of automated unit tests that are run regularly to verify functionality.

What is Blue Label Labs’ quality assurance (QA) and testing methodology?

We believe that Blue Label Labs’ QA and testing methodology is part of our competitive differentiation. The fact that we dedicate resources to solely this function is something that sets us apart from other development shops for whom testing is simply an afterthought. At Blue Label Labs, QA is handled at all levels of development. There are generally 3 layers of QA/testing that happens for every project: 1.) Internal Development Team Testing Each Development Team has an internal QA Tester along with the Developer Lead who perform basic validation on bug fixes prior to builds being released to the broader Project Manager and QA team. Their validation is to ensure that items within JIRA, which we use alongside Trello, to coordinate team efforts and communicate with clients—are properly remedied according to their descriptions prior to “checking-in” or committing code. When items are resolved by the Development Team they are pulled into the “Testing Done by Dev Team” stack of Trello cards and/or within JIRA. When developing new projects, the Blue Label Labs Development Team will also be responsible for creating “unit tests” for our code so that we can quickly run a basic set of verifications. The dev team does the majority of their testing using iOS and Android app simulators. 2.) Dedicated QA Engineer Each project has a dedicated QA Engineer who sits independently from the Development Team who is responsible for: a.) Drafting a milestone based test plan which outlines a list of black box scenarios to verify and the expected results; b.) Performing smoke and full test pass runs against weekly and milestone builds; c.) Verifying and closing bugs that the Development Team has marked as complete; d.) Working with the Development Team to report issues and regressions; and d.) The QA Engineer takes items from the “Testing Done by Dev Team” Trello stack and verifies whether it is actually fixed. If it is, the Trello card is moved to the “Done (Verified)” pile, or sent back to the “Weekly Priorities” or “Product Backlog” stacks, as appropriate. The QA Engineer will generally perform their tests on 2-3 devices, depending on project requirements. 3.) Project Manager (PM) Testing The final QA gate is the PM who is responsible for quality of the entire product. They will also work with the QA Engineer to verify items have been fixed properly in addition to triaging new issues coming in from the client and the QA Engineer. The PM will appropriately schedule issues to be resolved based on their severity and importance. The PM’s testing is done on actual devices.

Can Blue Label Labs help me with Marketing and PR?

Absolutely. We aim to be your full-service app partner. Our Marketing & PR Offering is designed to help you launch your app and gain marketing exposure. Learn more about our Marketing & PR Offering here.

Mobile App Reviews

App Rundown: Centr, At-Home Workouts By Chris Hemsworth

We love apps here at Blue Label Labs – much like how game or movie reviews break down and examine these pieces of entertainment, this series will aim to do the same for mobile apps. Welcome to this month’s Lab Review 🙂

Introducing Centr:

The app we looked at this month is Centr which is founded by the well-known Australian actor, Chris Hemsworth. Playing the role of Thor in Marvel’s cinematic universe – the self-proclaimed “strongest Avenger” – he manages to convincingly fill these shoes, largely because fitness and wellness are truly a part of his lifestyle. While we’re not here to focus on the actor, this is important because there’s a high degree of authenticity that’s captured throughout the app, from the quality of the product to the messaging throughout.

Platforms the app is available on:

iOS, Android, Web (we reviewed the iOS version)

Our User Journey:

First, you’ll need to make an account to get started which is short and sweet. From here, you’ll begin the user journey with a series of questions that allow the app to personalize content around your goals, preferred diet, and reported skill level.

Once you’ve completed the preliminary steps, you’ll be taken to the “Planner” section of the app which is effectively the main screen. Because I chose “Intermediate” when asked about my current relationship with fitness and no restrictions on my diet (there’s a variety of options that include pescatarian, vegetarian, vegan, etc.) it populates two workout recordings, lead by the decorated Hollywood fitness coach and former boxer, Michael Olajide Jr.

When you select a workout from anywhere in the app, each routine is further broken down with helpful content that details what you’ll be doing throughout each phase. This might seem like overkill to most but from an accessibility angle, this is helpful for those with certain disabilities who may find that a workout transitions to something that they won’t be able to do. As someone who has several injuries that can flare up during intense workouts (or moving groceries from a shopping cart to the trunk of the car), I realize how discouraging it can be to have to quit in the middle of something or risk aggravating an old injury. You’ll also be able to access a logbook (more on this later) to plugin your weight and reps – once a workout is complete, you can take a selfie and even share it to social media.

After all, did you even work out if you don’t share a sweat-drenched pic to Facebook?

By scrolling down in the “Planner” section, you can find links to additional content as meal options for breakfast, lunch, and dinner. Moving to the next tab called “Programs” allows you to further browse other workouts – the nice part here is that everything is well-indexed as meta elements are visible such as “Build Muscle” and “Gym Equipment” which you can see below.

Next, you’ll want to check out the “Explore” section which provides quick-access links to workouts, the meal-planning features, and select live content. Finding other workout content is self-explanatory here and throughout the app but it’s here that you’ll be able to find meals that compliment your health and fitness journey. By tapping on something tasty, you’ll be taken to a page that details the ingredients and cooking instructions.

Items can be easily saved by tapping the flag icon in the top right corner which allows you to easily access them again from the “Meals” or “Snacks” area using the filter option to show saved items. You’ll also be able to add ingredients to the “Shopping List” in the next section which creates an instance and list of all the ingredients for any given item which you can easily change according to the number of servings desired.

What we would consider doing differently:

After doing one of the workouts (at least in spirit, from my desk) and taking some time to digest all the content, I find very little to be critical about, which is a rarity. Everything from onboarding to the layout is smooth and even though I didn’t go too deep into the content, I feel the variety and quality of the workouts and food options are more than sufficient to please a good chunk of users.

The one thing here that’s a bit of a double-edged sword is that it very tactfully conveys the idea that being healthy is about lifestyle and dedication. If you’re looking for routines with labels like “get ripped fast” you won’t find them because, well, there isn’t some trick or shortcut except enduring the pain of longer, more intense workouts at a greater frequency.

It lacks any sort of well-developed gamification component or psychological hand-holding which would likely help with keeping users on board who are always just about to quit. Though it’s refreshing that it doesn’t beat you down with cheeky ‘you got this’ messaging dopey gym bro quotes, some individuals truly find comfort with motivators of this flavor.

The other thing that I can see some people having beef with is the lack of front-and-center allergen information. As someone with a nut allergy, I manage just fine by looking at ingredient lists or simply steering clear of items that start with “almond-crusted.” However, we all know someone with an allergy that’s also a centerpiece of their identity – it’s probably only a matter of time before an individual who fits the bill makes a complaint as the app doesn’t have a built-in feature to substitute features around allergens.

Finally, the one real complaint I have is that even though it seems to have the foundation for both workout reminder notifications and a logbook, neither of these features seem to be functional just yet. Even though you can connect to Google Fit, you can’t add any hard data to Centr itself nor is there a ‘logbook section’ that you can easily access to review your past workouts.

What some other people are saying about the app:

“I signed up just for the workouts. What I got was so much more! First off, the workouts are amazing! There are world class trainers ready to help you reach your goals, no matter what your fitness level. You want strength training? How about yoga or Pilates? Do you just want an incredibly sweaty, fat burning workout? They’ve got it all here. The trainers are super helpful and even answer questions on social media and post frequent videos to help the members out…” – Mommato6

“This app is the best exercise app I’ve ever used! With price points at less than most gym memberships, you get guided workouts and a meal plan. The guided workouts also come with short video tutorials on how to do the workout and offers low impact alternatives. Furthermore, the app encourages you to go at your own pace and do what is comfortable. I’ve recommended this to friends who are turned off by gym membership and personal trainer prices who still desire a more structured workout regimen.” – Haley R.

“As an exercise avoider even I enjoy these workouts. Ashley Joi is my favourite and I feel really good after her workouts, also felt great after the 6 week beginner program. Nothing will force you to exercise but if you want something to fit in a busy lifestyle, this is it.” – Olivia M.

Thoughts on UI and overall design:

The UI is straightforward enough that just about anyone who regularly uses mobile apps (i.e., most of us) should be able to figure it out and find everything Centr has to offer with ease. The only thing that had me stumped was finding saved meals which isn’t immediately obvious as it’s in the filter menu.

How the app makes money:

Centr is offered as a subscription which we touched on above. Right now, the first week is free, then users have the option of either paying monthly at $29.99, in three-month segments at $59.99, or for a full year at $119.99. Considering the price points found throughout the market and the quality of this app, it’s a steal if you pay for a year upfront.

What keeps us coming back:

After a “let’s get healthy” phase at the end of last year that had me in the gym just about every morning until mid-spring when I had lost a little over 30 pounds of covid weight, I’m still burnt out. I was considering a Peloton to get back into a routine of working out on a more regular basis but, I’m now leaning toward Centr because it’s more economical and has better variety than a $3000 bike.

Because of the high-quality content throughout, I feel this app has the potential to successfully transform the lives of committed users. It’s brimming with variety for every level of fitness and each day is different – Centr objectively has everything you need to improve or maintain your body and eat better, both of which are instrumental to your physical and mental health. Though the logbook needs to be fleshed out and there’s a need for an internal interface to set reminders for the notification portion to work appropriately, this app is off to a great start.

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