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Articles about App Marketing and Business Trends

Posts in App Marketing and Business Trends

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Facebook Mobile Ads: Get People Onto Your App

For users of Facebook’s mobile app you might have recently noticed advertisements appearing in your news feed for apps which look like this: This is no regular Facebook sponsored story…

January 16, 2013
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The Enterprise Will Save Windows Phone 8

If you blinked then you might have missed it. Lost somewhere between the debut of Windows 8 and the arrival Hurricane Sandy was Microsoft’s release of its Windows Phone 8…

January 11, 2013
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Why You Should Develop An App: Another Great Reason

There are so many great reasons to develop your app. The market for smartphones and tablets is exploding. Already, there are over 500 million users of Apple’s iOS (iPhone and…

December 26, 2012
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Can Twitter Cards Help Your App Go Viral?

The wet dream of every mobile app startup is going viral and not in the Howard Hughes type of way. Going viral means riding a social media-fed tsunami of RTs,…

December 18, 2012
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We Wrote A Book: A Beginner’s Guide To App Entrepreneurship

I am happy to announce that we’ve just published ‘Appsters: A Beginner’s Guide to App Entrepreneurship’ ! We started this blog because we saw a real need for an easy-to-understand…

December 4, 2012
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Should I Build A Native App Or A Mobile Optimized Website?

When you hear of a ‘mobile app’, you are probably envisioning something that you download to your phone via a marketplace like iTunes and then run by tapping on the…

August 6, 2012
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The 10 Appster Commandments For Building Apps

Take it from me, building a mobile app is not easy. Even if you’ve built software before, building for mobility is much different than building for the desktop or web.…

August 6, 2012
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Deciding The Right Mobile Strategy

My latest entry is a blog I just published on the General Assembly web site entitled “Deciding the Right Mobile Strategy“. In it, I go over some of the things…

June 29, 2012
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What Makes A Great App?

This probably won’t come as a shock to anyone, but I spend a lot of time on my iPhone.  Every morning, soon after my eyes open, my hand reaches for…

May 7, 2012
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Prototype Your Windows 8 App Idea The Easy Way

It’s no surprise to hear that technical talent is in short supply, especially here in New York City, and even more so in the solar-hot mobile space. However, what there…

April 7, 2012
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Don’t Read TechCrunch

So you want to keep up to date technology news?  That’s great, here’s my number one tip: Don’t read TechCrunch.

March 6, 2012
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Dear Standard & Poor’s, Will The Beatings Ever Stop?

“There’s an old saying in Tennessee – I know it’s in Texas, probably in Tennessee – that says, fool me once, shame on – shame on you.  Fool me –…

August 8, 2011

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